Quick Copy Tip #1: Make Your Content Scannable

AKA... formatting is everything.

For the love of all that's holy, please, PLEASE stop writing walls of content.

It's an eyesore.
Nobody's reading it.

Most people don't read, they scan.
And that's not opinion, it's psychological fact.

So, what does this mean for you?

It means you need to not only write good content, but format it with strategy.

You see, most of your readers are judging your content based on the value they get from SCANNING it, and NOT from reading it (especially if your content is long).

So, make sure when formatting your work to highlight your most important talking points.

Depending on the platform, you can do this in many ways.

Try utilizing line-breaks, bolding/italics/underlining, sub-headers, etc.

Get creative with it!