Oliver James Designs
WHAT: a home page and about page that stand out.
WHY: like many entrepreneurs, Oliver was having difficulty writing about himself, and sought out my services to fix that.
He needed copy that was actionable, but not aggressive. Quirky, but not inaccessible.
He was targeting the fierce conquer-the-world type; the feminine entrepreneurs who can, and will, do it all.
HOW: by using action-heavy language in a casual and emotionally-dispositioned tone, I was able to give Oliver the action he needs, but with the connection his audience craves.