Quick Copy Tip #2: Simpler Words are More Trustworthy

AKA... put your thesaurus down, and just get to the point.

This is one even I still struggle with.

As a life-long poet, I love nothing more than to play with words and draw them out with eloquent artistry.

But… there is only so much fancy word-play you can use in sales.

Sales, at its core, is about simplicity.

Your words shouldn't make people work... at all.
You're words shouldn't isolate your audience by using language they don't understand.

Your words need to CONNECT to your audience (and connection = trust).
Your words need to make them feel heard. 
Feel seen.
Feel inspired.
Feel like they need your next big thing NOW.

And that's done using simple and clear messaging.

Stop trying to bust out your best SAT words, and just stick to the simple stuff.

I promise you, you'll see more results. Just keep it simple!