Quick Copy Tip #3: Don't Give Them a Reason to Say NO

AKA... how asking questions can backfire.

Many people use questions in their copy.

"Ready to get started?" or "Want to learn more?"

We've all done it.

But, what if I told you that those questions might be the thing that's sinking your copy and dropping engagement?

Let me explain.

Asking questions isn't always a bad thing!

When done right, it can stimulate and engage your audience in a really powerful way.

But most people aren't doing it right.
Most people aren't asking the right questions. 

When it comes to sales copy, you want to be careful asking questions that might not give you the answer you want.

Like in our example, "Ready to get started?" ...your readers might not be ready. In fact, they can probably think of a dozen reasons as to why they're NOT ready; especially if you didn't prime them well enough beforehand!

So, that question that was meant to be an engaging hook propelling them into the sale?

Now, it's turning people away, weakening your copy, and dropping your sales.

What you want to do instead, is one of two things:

1). Phrase your questions like a statement.

"Ready to get started?" then becomes "Let's get started.". This way there's no room for subconscious questioning, and it keeps your copy in a powerful and confident position.

OR

2). Ask the question that nobody can say no to.

What is something that nobody can decline? What question can leave no room for... well, questioning? An example of this might be "Want more customers?" or "Ready to leave your 9-5?" (because who DOESN'T want more customers or to leave their corporate job?).

And, as always, make sure you're keeping your content relevant to your audience.