Quick Copy Tip #4: People Buy Results

AKA... features are nice but results are better.

Consumers don't care about your business, and they certainly don't care about that next new product you're selling.

Flashy features and catchy titles are all well and good, but your clients don't give a flying fuck about them.

What they really care about, is what your business can do for them.

Features don't sell. Results do.

And you need to highlight those results, love!

Keep your features speech, but make sure to include how those features will get them the results they want.

Start by asking yourself: what results are practically guaranteed if someone were to sign up for your course/coaching/mastermind/etc.?

How has your coaching, your product or course or next-big-thing, helped past clients reach success?

Use. That.

Highlight. That.

If your copy only does one thing, it should be helping your readers visualize what crazy transformation they'll experience by buying from you.