Quick Copy Tip #6: Know Why They'll Say NO

AKA... address your readers' questions before they can think to ask them

Look, no company is perfect.

Even the biggest corporations still have to hand out refunds.

Yes, even Apple.

The things is, you can be damn near perfect AND STILL people will have questions.

They'll have hesitations they need soothed!

And if you're smart (which I know you are), you're going to address those hesitations head-on and early-on!

With sales pages in particular (or any page where you're selling somethin'), the trick is to address those potential issues right away.

• Is your program considered "expensive"? Don't hide it —talk about it.
• Is their a hefty time commitment involved? Address it.

Whatever the potential "issues" are, use them to you’re advantage!

Turn those "problems" into positives by confronting them head-on (don't make them seem smaller than they are), early-on (don't leave it till the end when they've already made up their mind), and by using this opportunity to further establish your brands' value (of course my program is expensive --here are the results I get)!

Know why they'll say NO, so you can get them to say YES!