Quick Copy Top #7: We Place More Importance on What We See First!

AKA... First Impressions Matter.

The first thing your potential client sees, matters more than EVERYTHING ELSE that follows.

Why?

Because we place more importance on what we see FIRST. 

That vital first impression will set the stage for every word, every page, and every post you make thereafter.

So...

• Your primary landing page
• How you start your social media posts
• Those first few words in your sales copy...

They will make a bigger impact than every other page, word, and detail that follows.

Now, that's not to say that the rest of your content doesn't matter (far from it).

But, if you don't catch your readers' attention within the first few seconds you have it, then you've lost it for good.

 So... how do you avoid this? 

By making sure that your strongest points are your FIRST points!

Intrigue your audience.

Draw them in.

Don't hide the good stuff in the middle (or, god forbid, at the end)!

Remember, when it comes to content, first impressions are key!