Quick Copy Tip #8: Start with a BANG!

AKA... Grab Them by the Throat (...with your words)

Your first sentence.

Your first few words…

They have to be the verbal equivalent of grabbing your readers by the shirt and dragging them head-first into your magical Willy Wonka-esque world.

Your words have to engage!

Interrupt…

Intrigue...

Inspire!

They have to leave a BIG impression.
 

🎵 Come with me, and you'll be… 🎵
 

The thing is, if your readers' don't make it past the first few sentences… then they sure as hell won't make it to your CTA.

And you need them to make it to your CTA!

That means, if your opening lines aren't cutting it, then the likelihood they'll keep reading on (or scanning on) is... well, pretty darn slim.

So, what you have to do is make sure that you're starting off with a BANG... and not a whimper.
 

See, we live in a world of content overload.

So, if you want to make an impact, you have to STAND OUT!

And if you want to stand out... you've gotta start it off right.

Don't be just another post asking "Do you want __?" or "Having trouble with ___?" or "Need more __?"

Don't be boring, darling.

Try something different!

The worst that could happen is that nobody cares.

And the best?

Well... you could very well interrupt the flow.

Shake things up!

Catch somebody's eye...