How Quizzes Can Take Your Email List to the Next Level (with Interact Quiz Builder)

When it comes to growing email lists, every other business just like yours is asking their audience the same damn thing: to "download this freebie" or "read this free guide now!".

And, frankly, it's getting kind of boring.

But... what else are we supposed to do? I mean, hell, even I've drank the Kool-Aid! Depending on when you're reading this blog, I probably have a bright red banner at the top of this page urging you to download your "Free Guide to Writing a Killer About Page" (which you should totally do, by the way). 

But what I'm trying to get at here, is that it can be hard to stand-out from the crowd while you grow your list.

It can be hard to come up with something eye-catching, unique, and not completely forgettable.

So, what is a business owner to do?

How can you stand-out from your over-saturated marketplace?

Enter: Quizzes.

Do you remember the not-so-long-ago era of the Facebook Quiz?
Or those BuzzFeed Quizzes you KNOW you've spent hours clicking through topics like "Which Gilmore Girl Are You?" or "What Does Your Favorite Coffee Say About You?".

Don't lie. We ALL have.

But that right there... that's the cool thing about quizzes.
They are psychologically optimized to draw you in; to compel you; to send you down this hours-long rabbit-hole of quiz after quiz after quiz!

Quizzes play off this innate drive we all have towards self-discovery. 
People simply like knowing things about themselves (yes, even silly things like, "Which Popular Bar Drink Are You?"). And quizzes play on that beautifully.

We just can't help it!

We have this need to know.

Which is why quizzes as email captures are just SO DAMN EFFECTIVE.

Everybody loves a good quiz!

Hell, everybody loves a quiz that's not even that good.

Its addictively self-revealing nature draws us in, and compels us to take part!

Handing over an email address seems like nothing when compared to the anticipation we get before we see our results.

Quizzes. Are. Effective.

There is no questioning that.

But, maybe now you're thinking, sure, Kelsey, I can see the value of a quiz... but how the hell do I go about making one?

Well, my friends. This is where Interact comes in.

***FULL DISCLOSURE: I was approached my Interact to try out their quiz-making tool and write a review if I loved it. And as it turns out... I LOVED IT. So, yeah, this is promoted. I won't lie. But it's also damn good and damn effective and damn worth the money.***

Think of Interact as your very own BuzzFeed Quiz-Maker. 

Its incredible intuitive and highly-customizable nature allows you to make a compelling quiz that looks like it was custom-made for your brand.

Yes, really! Custom-made.
Down to that very specific font you have in your logo (they've got it), and those very specific brand colors on your site (they've got those too).
You can create a highly-addictive quiz that looks like it was made for you at not even a quarter of the price a custom-made quiz would cost (but who even knows where to get those)!

Another plus? They've got hundreds of pre-made templates so YOU don't have to do all the content-creating heavy-lifting by yourself!

This one's big.

Because even me, a professional content creator, was having difficulty coming up with an attractive question-answer-result structure for my quiz.
Working with one of Interact's pre-made templates made this so. much. easier.

So much easier, you guys!

While, I haven't launched my quiz yet (I'll update this when I do!) I know some pretty amazing people who have, and the results? Well, let's just say they speak for themselves...

• Over 1000 passive email captures in a month
• Tripled their website views (yes, you can even embed these babies on your site!)
• Built-up their list to over 5000 before a product launch (selling x5 more than they would have without it)

Those numbers don't lie. Quizzes are effective.
And they're undoubtedly the next big thing for email capture.

They're quick, they're easy, they don't require any downloads whatsoever (people are getting sick of those), AND they're psychologically designed to be compelling!

You see, we live in an age where most people simply don't have the time to read your eBook or download your worksheet.
And then those freebies you worked so hard on? They become forgettable junk sitting in someone's inbox.

But those same people? They do have time for a quick 60-second quiz that will give them an answer that they now crave to know (thanks, quiz psychology)! 
They do have time for something that is so addictively enjoyable, so damn fun, that they will happily give over their email address just to keep that joy-train running!

It's time to shake things up, darling.

It's time to try something (not so) new.

It's time to make that damn quiz already!

Try Interact Quiz Builder for FREE today.

Even if you're not sold on it yet, even if you're still not entirely sure... just try the damn thing!

See for yourself what I'm talking about, THEN you can decide if you want it (ah, the beauty of free trials).

Your quiz could be the very key to building up an impressively-sized email list.

It could be YOUR ticket to 1000 passive sign-ups, growing your audience to incredible numbers before your next big product launch, driving new sales, increasing your social growth, creating new raving fans...

Quizzes were designed to do all those things.

It's psychology, baby!

And it's time you try a slice of it out for yourself.

After all, you'll never know unless you try!

Try Interact Quiz Builder for FREE today.

Quick Copy Tip #8: Start with a BANG!

AKA... Grab Them by the Throat (...with your words)

Your first sentence.

Your first few words…

They have to be the verbal equivalent of grabbing your readers by the shirt and dragging them head-first into your magical Willy Wonka-esque world.

Your words have to engage!

Interrupt…

Intrigue...

Inspire!

They have to leave a BIG impression.
 

🎵 Come with me, and you'll be… 🎵
 

The thing is, if your readers' don't make it past the first few sentences… then they sure as hell won't make it to your CTA.

And you need them to make it to your CTA!

That means, if your opening lines aren't cutting it, then the likelihood they'll keep reading on (or scanning on) is... well, pretty darn slim.

So, what you have to do is make sure that you're starting off with a BANG... and not a whimper.
 

See, we live in a world of content overload.

So, if you want to make an impact, you have to STAND OUT!

And if you want to stand out... you've gotta start it off right.

Don't be just another post asking "Do you want __?" or "Having trouble with ___?" or "Need more __?"

Don't be boring, darling.

Try something different!

The worst that could happen is that nobody cares.

And the best?

Well... you could very well interrupt the flow.

Shake things up!

Catch somebody's eye...

Quick Copy Top #7: We Place More Importance on What We See First!

AKA... First Impressions Matter.

The first thing your potential client sees, matters more than EVERYTHING ELSE that follows.

Why?

Because we place more importance on what we see FIRST. 

That vital first impression will set the stage for every word, every page, and every post you make thereafter.

So...

• Your primary landing page
• How you start your social media posts
• Those first few words in your sales copy...

They will make a bigger impact than every other page, word, and detail that follows.

Now, that's not to say that the rest of your content doesn't matter (far from it).

But, if you don't catch your readers' attention within the first few seconds you have it, then you've lost it for good.

 So... how do you avoid this? 

By making sure that your strongest points are your FIRST points!

Intrigue your audience.

Draw them in.

Don't hide the good stuff in the middle (or, god forbid, at the end)!

Remember, when it comes to content, first impressions are key! 

Quick Copy Tip #6: Know Why They'll Say NO

AKA... address your readers' questions before they can think to ask them

Look, no company is perfect.

Even the biggest corporations still have to hand out refunds.

Yes, even Apple.

The things is, you can be damn near perfect AND STILL people will have questions.

They'll have hesitations they need soothed!

And if you're smart (which I know you are), you're going to address those hesitations head-on and early-on!

With sales pages in particular (or any page where you're selling somethin'), the trick is to address those potential issues right away.

• Is your program considered "expensive"? Don't hide it —talk about it.
• Is their a hefty time commitment involved? Address it.

Whatever the potential "issues" are, use them to you’re advantage!

Turn those "problems" into positives by confronting them head-on (don't make them seem smaller than they are), early-on (don't leave it till the end when they've already made up their mind), and by using this opportunity to further establish your brands' value (of course my program is expensive --here are the results I get)!

Know why they'll say NO, so you can get them to say YES!

Quick Copy Tip #5: Be Active, Not Passive.

AKA... why writing in the "passive voice" is dropping your sales.

You're drawn to confidence.

You can't help it! It's psychology, darling.

So, when your copy is doing the grammatical equivalent of blushing, stammering, and beating around the bush?

It's a major turn-off.

That's why it's SO important to recognize the difference between "active voice" (aka the confidence and charm), and "passive voice" (aka the blushing sales dropper).

Active Voice: the subject does the action

"This product will change your life!"

Passive Voice: the subject is acted upon

"Your life will be changed by this product!"

Where the "active voice" got straight to the point, the "passive voice" took the longer, more awkward route.

Small difference, big effect.

Now... is using the "passive voice" inherently wrong?

No!

But, the "passive voice" tends to sound awkward, feel vague, and be more lengthy—all things you DON'T want in sales copy.

Remember: confidence is "active", and unsure and stammering is "passive".

Quick Copy Tip #4: People Buy Results

AKA... features are nice but results are better.

Consumers don't care about your business, and they certainly don't care about that next new product you're selling.

Flashy features and catchy titles are all well and good, but your clients don't give a flying fuck about them.

What they really care about, is what your business can do for them.

Features don't sell. Results do.

And you need to highlight those results, love!

Keep your features speech, but make sure to include how those features will get them the results they want.

Start by asking yourself: what results are practically guaranteed if someone were to sign up for your course/coaching/mastermind/etc.?

How has your coaching, your product or course or next-big-thing, helped past clients reach success?

Use. That.

Highlight. That.

If your copy only does one thing, it should be helping your readers visualize what crazy transformation they'll experience by buying from you. 

Quick Copy Tip #3: Don't Give Them a Reason to Say NO

AKA... how asking questions can backfire.

Many people use questions in their copy.

"Ready to get started?" or "Want to learn more?"

We've all done it.

But, what if I told you that those questions might be the thing that's sinking your copy and dropping engagement?

Let me explain.

Asking questions isn't always a bad thing!

When done right, it can stimulate and engage your audience in a really powerful way.

But most people aren't doing it right.
Most people aren't asking the right questions. 

When it comes to sales copy, you want to be careful asking questions that might not give you the answer you want.

Like in our example, "Ready to get started?" ...your readers might not be ready. In fact, they can probably think of a dozen reasons as to why they're NOT ready; especially if you didn't prime them well enough beforehand!

So, that question that was meant to be an engaging hook propelling them into the sale?

Now, it's turning people away, weakening your copy, and dropping your sales.

What you want to do instead, is one of two things:

1). Phrase your questions like a statement.

"Ready to get started?" then becomes "Let's get started.". This way there's no room for subconscious questioning, and it keeps your copy in a powerful and confident position.

OR

2). Ask the question that nobody can say no to.

What is something that nobody can decline? What question can leave no room for... well, questioning? An example of this might be "Want more customers?" or "Ready to leave your 9-5?" (because who DOESN'T want more customers or to leave their corporate job?).

And, as always, make sure you're keeping your content relevant to your audience.

Quick Copy Tip #2: Simpler Words are More Trustworthy

AKA... put your thesaurus down, and just get to the point.

This is one even I still struggle with.

As a life-long poet, I love nothing more than to play with words and draw them out with eloquent artistry.

But… there is only so much fancy word-play you can use in sales.

Sales, at its core, is about simplicity.

Your words shouldn't make people work... at all.
You're words shouldn't isolate your audience by using language they don't understand.

Your words need to CONNECT to your audience (and connection = trust).
Your words need to make them feel heard. 
Feel seen.
Feel inspired.
Feel like they need your next big thing NOW.

And that's done using simple and clear messaging.

Stop trying to bust out your best SAT words, and just stick to the simple stuff.

I promise you, you'll see more results. Just keep it simple!

Quick Copy Tip #1: Make Your Content Scannable

AKA... formatting is everything.

For the love of all that's holy, please, PLEASE stop writing walls of content.

It's an eyesore.
Nobody's reading it.

Most people don't read, they scan.
And that's not opinion, it's psychological fact.

So, what does this mean for you?

It means you need to not only write good content, but format it with strategy.

You see, most of your readers are judging your content based on the value they get from SCANNING it, and NOT from reading it (especially if your content is long).

So, make sure when formatting your work to highlight your most important talking points.

Depending on the platform, you can do this in many ways.

Try utilizing line-breaks, bolding/italics/underlining, sub-headers, etc.

Get creative with it!